The Internet has revolutionized the way we do business. All those newspaper ads, billboards, and cold callings had their time. Today, marketing is all about reaching out to customers through the internet.
Nowadays, we all know that people stick to their phone screens and consider them the ultimate source of information. So, why not use it to our advantage and catch them where they spend most of their time.
A 2020 report provides data that shows how different businesses utilize marketing channels such as SEO (search engine optimization), social platforms, and PPC (Pay Per Click) to market their business and reach out to more uses than ever before. So, what can we expect from the coming year of 2021?
Before we get into the upcoming trend and tools, let first clear out the concept of digital marketing.
What is digital marketing?
Digital marketing consists of anything that involves the marketing of any product service through a digital channel. However, this term widely refers to online marketing tools like content marketing, PPC, SEO, and email marketing.
Exports anticipate that if you don’t have a well-built website or prominent online presence, it will be tough for you to target a big chunk of potential customers. This is why you need a holistic strategy that covers several platforms and gives your company a competitive headstart.
How can Digital Marketing Benefit your Business?
Digital marketing can save you advertising costs as compared to traditional marketing strategies. Digital marketing lets you save physical efforts, as it does not require you to go door to door or print giant billboard banners. By making everything digital, you just your laptop and an active internet connection, and the world is yours.
Unlike paper marketing, digital marketing provides you with valuable and accurate insights about your audience. Needless to mention, but you can reach out to worldwide customers by making everything digital.
Without any further ado, let jump into the top marketing strategies for the coming year.
Affiliate marketing is more of a monetization approach than a marketing strategy because affiliate links can be the primary driver of revenue for websites. Typically, affiliate marketing allows websites to earn a payment by promoting products of different companies.
To start affiliate marketing, you simply find a product of your choice, join the organizations’ affiliate program (if there are any), promote that product to potential customers, and then earn commissions on each sale you make. You can promote products on your website, on social media, via email, or in any other way you think is suitable for you.
According to research, more than 85% of businesses say that the video has helped them increase their website traffic as an eye-catching and inventive tool. Video marketing is one of the best channels for gaining views on platforms like YouTube, Vimeo, social media, and your website.
However, video marketing is a bit of a challenge; still, it pays off the effort you put in. People today are getting prone to read things and seek ways to gain information requiring minimum effort. Video marketing is the perfect tool for times like this.
So, how can you use video marketing to your advantage? First of all, you need a device to record your content. The recording is comparatively an easy task; afterward, you will require good editing software and, of course, some editing skills. Once your video is ready, post it on your social platforms. If possible, run a PPC on it. Boost your video by selecting the relative audience and see well your video marketing performs.
Podcast marketing is relatively new as compared to other digital marketing tools. It brings new and exciting opportunities for your business to increase engagement with existing customers and reach a new market. You can promote your podcast on different social media platforms. Google’s latest updates transcend podcasts and other voice derived tools to drive massive traffic.
To introduce a podcast, you need to cover relevant topics to your business and provide your audience with valuable information. While recording a podcast, try including a compelling call to entice the audience to learn more.
Here some exciting stats which make the podcast a crucial tool for 2021 marketing.
- In 2020, there are more than 30 million podcast episodes.
- More than 75% of Americans above 12 years are now familiar with podcasting.
- Quarterly podcast listening reached 40% in 2020.
- More than 100M Americans reach out to new podcasts each month.
The internet provides almost endless opportunities for your business to target a wider audience. From SMS marketing to affiliate marketing, there are several digital marketing strategies available on the internet.
Among all of the strategies available, select the one which is the best suited for you and your business, start polishing it, and they will surprise you with their unequaled capabilities.